#UNMUTED
#UNMUTED is a platform that collaborates with individuals to share their raw + unfiltered voices that need to be heard in trying times. We bring the masses together by sharing unique voices, stories, and performances through intimate films shared across social.
In 2016, #UNMUTED launched after the election outcome, along with a movement to promote community and equality amid the socio-political turmoil of the time.
Every year since, we have strived to inspire the masses to speak freely about the things that matter most to them; to spread awareness, and inspire viewers to fearlessly take action during the times we feel most hopeless.
#UNMUTED is more than a series. It’s a storytelling movement to speak up and connect with our community. It’s a moment to celebrate ourselves and each other.
BRANDING
#UNMUTED is a series that showcases people releasing their inner voices in the most intimate part of NYC, the subway. The project launched to promote community and equality in an age where mass media created a superficial reality of our humanity.
A guerilla-style production, we reach out to those who have experienced hardship and pushed through by advocating for self love. We ask them to share a message close to their heart to inspire others and stand in their unique and true selves.
View the full series.
TYPOGRAPHY
We chose Antique Olive for our logo word mark for its humanist and antique qualities, speaking to the nature of this project as we are human first.
We use Suisse International, another humanist typeface, as a nod to the NYC subway where this project was conceived. It’s relatively minimal appearance allows the viewer to focus on the stories, content, and messages of each speaker.
ART DIRECTION
#UNMUTED champions raw honesty, unfiltered and unapologetic moments, vulnerability and integrity – and we to reflect that in our creative decisions.
We shoot in a documentary style, guerrilla, low-fi, and in black and white. Speeches are under two minutes long, and we seek to capture real moments and reactions.
unmuted.tv Mental Health Is Important #worldmentalhealthday
unmuted.tv A message on #nationalcomingoutday ❤️🧡💛💚💙💜@_chaunc #lovewins
#UNMUTEDSELFTAPES
At the start of 2020, the COVID-19 pandemic shook the world, physically and emotionally affecting us worldwide. True to #UNMUTED’s origin of bringing people together, we created #UNMUTEDSELFTAPES—a campaign encouraging people to #StayInSpeakOut by sharing intimate thoughts and feelings from their homes.
