EXPG hosts House of Exile, a showcase for NYC’s street dance community. Held bi-annually, the night boats music performances by the best hip hop, r&b and pop recording artists and dancers from NYC and abroad. An internationally renown dance battle where the world’s best street dancers compete for $10k is the main focus of the event.
I worked with EXPG to engage the dance community through social media, to create awareness of the event, and increase ticket sales.
I created individual artist packs for performers to share across social leading up to the event.
I created individual artist packs for performers to share across social leading up to the event.
We created a series of fantasy dance battle videos featuring House of Exile Battler’s to generate social buzz around the dance studio and leading up to the event. Fans who voted online were entered into a drawing for free tickets the night of the show.
EXPG holds a preliminary dance battle the day before House of Exile to determine the finalists on the night of the event. We highlighted the event to get fans to visit EXPG and to dive deeper into the dance community. We updated social in real time to highlight the final battle contestants.
EXPG asked me to create a few templates to create a cleaner, more professional look across their social presence, while still incorporating movement at the heart of their brand.