IRL | In Real Life
When it comes to serious gaming, it’s all about survival of the fittest, and here at IRL we take our games seriously. Packed with multiple rooms specialized for different games, IRL is where a gamer ditches their dark lonesome room, for a social, real life gaming experience.
IRL houses a drink bar KO (Knocked Out) and a food bar (1Up) to give gamers a chance to socialize with their kind while waiting for their next game to begin.
The guerilla marketing further emphasizes the real life experience gamers will encounter at IRL. Illustrations by William Burns.
IRL houses a drink bar KO (Knocked Out) and a food bar (1Up) to give gamers a chance to socialize with their kind while waiting for their next game to begin.
The guerilla marketing further emphasizes the real life experience gamers will encounter at IRL. Illustrations by William Burns.
Published on:
2012
Art Direction, Branding, Creative Direction
- IRL | In Real Life
Social Gaming Center 
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It seems as though everyone is trying to go organic these days, but for those trying to take the extra step there is 116º. Made especially for the raw food lifestyle, all of these snacks are cooked under 116º ensuring that they are nutrient packed and sun cooked to perfection. Most importantly these snacks are prepared for those busy raw foodies on the go, so they can enjoy snack time, anytime!Art Direction, Packaging2012 -
Being a top eyewear brand since 1934 is hard work, and being the second most popular brand around the world is always more incentive to keep trying harder. Seeing how far they have come since 1934, Safilo is proud of their accomplishments and is reflecting on their past to inspire an equally great future. Looking back has never looked better.Art Direction, Photography, Print Design2012 -
There are no textbooks that teach people how to be creative. You either have it or you don’t, and it only gets better with practice. Aha moments offers all creative people a variety of activities to stimulate the right side of the brain, and to encourage them to think beyond “outside the box!”Art Direction2012 -
Sometimes all someone needs is a little motivation when trying to be fit. Playoff organizes teams of workout buddies and puts each team in competition with one another for a prize at the end of each month. Each team member receives a watch to monitor their daily exercise; results are posted online so the team can see who needs a little extra motivation.Art Direction, Branding2012 -
Let’s face it, getting drunk isn’t a new favorite past time of the party culture, it’s been around for a while. Sure there has been variations including when and where you get drunk, but now it’s all about how. Getting tipsy and wasted is a phrase of the past, not partiers get bombed with BOMZ alcoholic gelatin shots.Art Direction, Branding, Packaging2012 -
Located in stores such as Anthropologie, the Regen brand uses bamboo in all of its products and aims to increase awareness of bamboo’s many uses through the store environment and infographics within the packaging.Art Direction, Branding2012 -
A successful man needs to put his best foot, and face forward everyday. YChrome is a set of tools for man’s everyday makeup, to make him feel refined and to give him the confidence to be himself, without letting anything get in his way.Art Direction, Packaging2012 -
L!VE engages those who have a true love for hip hop, Through community programs L!VE encourages them to use the essential elements and roots of hip hop culture to build their futures through their ideas and creativity. As members work to perfect their craft, they are encouraged to share their work at monthly events where members of the L!VE community can give feedback.
The L!VE website aims to showcase the current work of L!VE members and visiting guests. New activities and workshops taking place at the L!VE community are posted as well to keep members and potential members informed on what’s happening.
The commercial showcased on the website reflects the concept of remixing your reality. It aims to inspire viewers to dare to dream, and to make an impact on their world.Art Direction, Branding, Web Design2012